On July 18, 2025, the Trade Office of the Vietnamese Embassy in Singapore, in collaboration with the Singapore Fruits and Vegetables Importers and Exporters Association (SFVIEA), hosted the Vietnam Fruit and Vegetable Festival 2025. The event aimed to boost export opportunities for Vietnamese businesses and strengthen their presence in international markets, particularly in Singapore.
Mr. Jerry Tan Soon Huat, Vice Chairman of SFVIEA, opened the event with a welcome address emphasizing the importance of deepening trade ties between Vietnam and Singapore. Fellow Vice Chairman Mr. Tai Seng Yee provided insights into Singapore’s market demands, stressing the importance of product quality, as well as highlighting local consumer preferences and dietary trends.